# Map Observer

> Independent reporting on Google Maps, Google Business Profile, and local SEO — for operators, agencies, and in-house teams.

Map Observer covers the local search industry: ranking changes in the Google Map Pack, Google Business Profile policy and product updates, reviews and reputation, and the impact of AI Overviews and AI Mode on proximity-driven search.

## Pages

- [Home](/): Latest reporting and analysis.
- [About](/about): Editorial mission and how we work.

## Sections

- [Google Business Profile](/category/google-business-profile): GBP product changes, policy, suspensions, and recovery.
- [Local Rankings](/category/local-rankings): Map Pack ranking factors and tests.
- [Google Maps](/category/google-maps): Maps product and platform changes.
- [AI & Search](/category/ai-search): AI Overviews, AI Mode, and the LLM impact on local search.

## Sitemap

- [XML sitemap](/sitemap.xml)