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GBP & Google Maps changelog

Every confirmed change to Google Business Profile, Google Maps, and local AI surfaces — dated, sourced, and permalinked so you can cite it.

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  1. AI searchminor

    AI Overviews expand into more local queries

    Google rolled out AI Overviews for a larger share of local-intent queries, pulling answers from Business Profile data and indexed local pages alongside the Map Pack.

  2. AI searchaddition

    Ask Maps generative search rolls out to US

    Ask Maps, the conversational AI search experience built into Google Maps, became available to all US users — surfacing place recommendations from natural-language prompts.

  3. Business Profileremoval

    Google removes Chat from Business Profile

    Business owners can no longer receive customer chat messages directly through their Business Profile, with the feature fully retired from the product surface.

  4. Business Profileremoval

    Call history retired in Business Profile

    Google deprecated the call history feature for Business Profiles, removing the ability for owners to track inbound calls from the listing directly.

The Friday brief

What changed in local search this week.

A short, edited briefing every Friday for local SEO agencies, GBP specialists, and multi-location operators. Google Business Profile updates, Map Pack ranking shifts, reviews policy, and the AI Overviews / AI Mode moves that matter for local. Free, no spam.

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