Tracker
Every confirmed and suspected local-search algorithm shift, with our severity score, affected surfaces, and start/end dates. The map-pack equivalent of Mozcast.
Severity
5.5
Practitioners across LocalSearchForum and r/bigseo reported widespread rank shuffling. Google did not confirm an update; volatility tooling registered elevated movement for ~5 days.
Severity
6.0
Coordinated removal of low-quality and lead-gen Business Profiles across multiple US metros. Particularly affected duplicate listings and virtual-office storefronts.
Severity
7.5
Map Pack rerankings observed across service categories, with notable shuffling in home services and professional services. Spam-detection signals appeared more aggressive on listings using keyword-stuffed business names.