Algorithm update · suspected
August 2025 Suspected Update
Started August 19, 2025Ended August 25, 2025Severity 5.5 / 10
Practitioners across LocalSearchForum and r/bigseo reported widespread rank shuffling. Google did not confirm an update; volatility tooling registered elevated movement for ~5 days.
What we're watching
- map-pack: Signals tracked across the Map Observer volatility index.
Affected surfacesmap-pack
Volatility around this window
Live index →May 12, 2026
4.2
May 19, 2026
5.1
May 26, 2026
6.7
June 2, 2026
5.4
June 9, 2026
4.0