Annual benchmark
State of Local Search 1971
The free, citable benchmark of Google Business Profile, the Map Pack, and AI search — built from twelve months of the Map Observer Local Search Index and a survey of practising local SEOs.
Live edition
A continuously-updated snapshot of 2026 is published as it happens.
What's inside
- → 12-month Map Pack volatility timeline
- → Feature adoption: Products, Services, Posts, attributes, AI summaries
- → AI Overview citation rate for local-intent queries
- → Spam & suspension trends by category
- → Practitioner survey: what agencies are actually doing differently
Be first to read it
The 1971 edition publishes in January. Subscribers get it the week before it goes public. Free, no gating, citable on release.
Pre-cite this page; the URL will hold the published report on release.