Algorithm update · confirmed
March 2025 Spam Sweep
Started March 4, 2025Ended March 12, 2025Severity 6.0 / 10
Coordinated removal of low-quality and lead-gen Business Profiles across multiple US metros. Particularly affected duplicate listings and virtual-office storefronts.
What we're watching
- map-pack: Signals tracked across the Map Observer volatility index.
Affected surfacesmap-pack
Volatility around this window
Live index →May 12, 2026
4.2
May 19, 2026
5.1
May 26, 2026
6.7
June 2, 2026
5.4
June 9, 2026
4.0