Local search algorithm updates

Practitioners across LocalSearchForum and r/bigseo reported widespread rank shuffling. Google did not confirm an update; volatility tooling registered elevated movement for ~5 days.

Coordinated removal of low-quality and lead-gen Business Profiles across multiple US metros. Particularly affected duplicate listings and virtual-office storefronts.

Map Pack rerankings observed across service categories, with notable shuffling in home services and professional services. Spam-detection signals appeared more aggressive on listings using keyword-stuffed business names.