Reference
GBP Category Finder
Pick the right primary category and you set the ceiling for every ranking decision that follows. Search by name or synonym, filter by industry, and see what attributes each category unlocks.
45 of 45 categories
Food & Drink
Restaurant
Sit-down or fast-casual establishment whose primary purpose is serving prepared meals to customers on-site. Broadest food category — almost always paired with a cuisine-specific secondary.
Food & Drink
Italian Restaurant
Restaurant whose menu is built around Italian cuisine — pasta, pizza, antipasti, regional Italian dishes. Use as primary for any venue marketing itself as Italian.
Food & Drink
Pizza Restaurant
Restaurant whose primary offering is pizza, whether dine-in, takeout, or delivery. Distinct from Italian Restaurant — choose Pizza Restaurant when pizza is >50% of the menu.
Food & Drink
Fast Food Restaurant
Counter-service restaurant focused on speed, low price point, and standardised menu — typically with drive-through, takeout, and limited seating.
Food & Drink
Cafe
Casual venue centred on coffee, tea, and light food — distinct from Coffee Shop in some markets, but Google treats them as overlapping. Use Coffee Shop if espresso drinks are the main draw and food is incidental.
Food & Drink
Coffee Shop
Venue whose primary product is coffee — espresso drinks, drip, pour-over, and related beverages. Often paired with Cafe as secondary.
Food & Drink
Bar
Venue whose primary purpose is the sale of alcoholic beverages for on-premises consumption. Food may be served but is secondary.
Food & Drink
Bakery
Retail venue that produces and sells baked goods — bread, pastries, cakes.
Retail
Grocery Store
Retail venue selling food and household staples for off-premises consumption.
Retail
Convenience Store
Small retail venue stocking everyday items with extended hours — often paired with a gas station as secondary.
Retail
Clothing Store
Retail venue selling clothing — broad category, refine with a secondary for women's/men's/children's.
Beauty & Wellness
Hair Salon
Service business offering haircuts, colouring, styling, and related treatments. One of the highest-volume local search categories.
Beauty & Wellness
Barber Shop
Service business focused on men's haircuts, beard grooming, and shaves.
Beauty & Wellness
Nail Salon
Service business offering manicures, pedicures, and nail artistry.
Beauty & Wellness
Beauty Salon
Broad beauty services category covering skin, lashes, brows, waxing, and treatments.
Beauty & Wellness
Spa
Wellness venue offering massage, body treatments, and relaxation services.
Health & Medical
Gym
Membership-based fitness venue with equipment and/or classes.
Health & Medical
Yoga Studio
Studio dedicated to yoga classes and instruction.
Health & Medical
Dental Clinic
Healthcare facility providing dental services. Distinct from 'Dentist' (the practitioner) — most modern guidance is to use Dental Clinic for the location.
Health & Medical
Doctor
Individual medical practitioner — use a specialty category if one fits better.
Health & Medical
Medical Clinic
Outpatient healthcare facility with one or more practitioners.
Health & Medical
Chiropractor
Practitioner specialising in musculoskeletal and spinal adjustments.
Home Services
Plumber
Trade service installing and repairing water, drainage, and gas piping. Highly competitive map-pack vertical.
Home Services
Electrician
Trade service installing and repairing electrical systems.
Home Services
HVAC Contractor
Trade service installing and servicing heating, ventilation, and AC systems.
Home Services
Roofing Contractor
Trade service installing and repairing roofs — residential and commercial.
Home Services
General Contractor
Construction service managing whole projects — new builds, additions, remodels.
Professional Services
Lawyer
Practitioner offering legal services — pair with a specialty secondary.
Professional Services
Personal Injury Attorney
Lawyer specialising in personal injury cases — auto, premises, product liability.
Professional Services
Accountant
Professional providing accounting, bookkeeping, and tax services.
Real Estate
Real Estate Agency
Business representing buyers and sellers of property.
Automotive
Auto Repair Shop
Service business repairing motor vehicles.
Automotive
Car Dealer
Retailer selling new or used motor vehicles.
Lodging
Hotel
Lodging providing rooms on a nightly basis, typically with reception and on-site services. Google Maps prioritises hotels with verified booking partners in the new ad-free Hotels tab.
Lodging
Bed & Breakfast
Small lodging in a private home with breakfast included.
Health & Medical
Veterinarian
Medical practitioner providing healthcare for animals.
Education
Preschool
Early-childhood education facility for children under school age.
Education
Day Care Center
Licensed facility providing daytime childcare for working parents.
Finance
Bank
Financial institution providing deposit, lending, and related services.
Finance
Insurance Agency
Business selling and servicing insurance policies — auto, home, life, commercial.
Home Services
Moving Company
Service business moving residential or commercial belongings between locations.
Real Estate
Self-Storage Facility
Rentable storage units accessed by the customer directly.
Professional Services
Marketing Agency
Agency providing marketing strategy and execution. Local SEO agencies typically pair this with a service-specific secondary.
Professional Services
Internet Marketing Service
Specialist provider of digital marketing services — SEO, paid media, content.
Professional Services
Website Designer
Service designing and building websites for clients.