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Local SEO guides
Evergreen explainers on Google Business Profile, the Map Pack, local ranking, and the AI search systems reshaping how people find local businesses. Written for SEO agencies and the operators they serve.
Guide
What is the Map Pack? The Local 3-Pack, explained.
The block of three Google Business Profile results above the organic links — what it is, why proximity dominates, and how AI search is changing it.
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Google Business Profile, explained.
What GBP is, how it differs from a website, the optimization fundamentals that actually move rankings, and the suspensions that derail listings.
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Local SEO in 2026.
A working overview of local SEO — Map Pack, GBP, reviews, citations, on-site signals, and the AI overlay that's reshaping the entire stack.
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AI Overviews, AI Mode & Ask Maps for local businesses.
How Google's AI search surfaces are changing local results — and what local SEO agencies and operators should actually do about it.
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