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Definition

Google Business Profile (GBP)

Also known as: GMB, Google My Business

Google's free business listing product that powers results in Google Maps and the Map Pack. Renamed from Google My Business in 2021. Managed via the search experience itself and the Business Profile Manager.

Free to use with a link back to this page.

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The Friday brief

What changed in local search this week.

A short, edited briefing every Friday for local SEO agencies, GBP specialists, and multi-location operators. Google Business Profile updates, Map Pack ranking shifts, reviews policy, and the AI Overviews / AI Mode moves that matter for local. Free, no spam.

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