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Definition

Map Pack

Also known as: Local 3-Pack, Local Pack, Snack Pack

The block of three Google Business Profile results that appears with a map at the top of many local search queries on Google. Historically called the 7-Pack until 2015. Different from the organic ('blue link') results below it.

Free to use with a link back to this page.

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The Friday brief

What changed in local search this week.

A short, edited briefing every Friday for local SEO agencies, GBP specialists, and multi-location operators. Google Business Profile updates, Map Pack ranking shifts, reviews policy, and the AI Overviews / AI Mode moves that matter for local. Free, no spam.

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