Skip to main content

Definition

Prominence

Google's term for how well-known a business is — driven by reviews, links, mentions, and offline signals. One of the three official local ranking factors alongside Relevance and Distance.

Free to use with a link back to this page.

More terms

The Friday brief

What changed in local search this week.

A short, edited briefing every Friday for local SEO agencies, GBP specialists, and multi-location operators. Google Business Profile updates, Map Pack ranking shifts, reviews policy, and the AI Overviews / AI Mode moves that matter for local. Free, no spam.

Unsubscribe any time. We never share your email.