Skip to main content
Daily local search briefingSubscribe

Definition

Local Service Ads (LSAs)

Pay-per-lead ads for service businesses that appear above the Map Pack. Separate ecosystem from GBP organic but increasingly intertwined.

Free to use with a link back to this page.

More terms

The Friday brief

What changed in local search this week.

A short, edited briefing every Friday for local SEO agencies, GBP specialists, and multi-location operators. Google Business Profile updates, Map Pack ranking shifts, reviews policy, and the AI Overviews / AI Mode moves that matter for local. Free, no spam.

Unsubscribe any time. We never share your email.