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Daily local search briefingSubscribe

Definition

Reviews

First-party Google reviews displayed on the Business Profile. Volume, recency, velocity, and keyword content all factor into prominence.

Free to use with a link back to this page.

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The Friday brief

What changed in local search this week.

A short, edited briefing every Friday for local SEO agencies, GBP specialists, and multi-location operators. Google Business Profile updates, Map Pack ranking shifts, reviews policy, and the AI Overviews / AI Mode moves that matter for local. Free, no spam.

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