Hard suspension

Address violation (service-area business)

Service-area businesses — plumbers, locksmiths, mobile detailers — must hide their address unless they serve customers at the listed location during stated hours.

Signals you're hit by this

  • Service-area business with a visible street address.
  • Address is a virtual office, coworking suite, P.O. box, or unmanned storefront.

Remediation

  1. Switch the profile to 'I deliver goods and services to my customers' and clear the address.
  2. If the address is a real, staffed storefront, file reinstatement with interior + exterior photos showing branding, staff, and customer-facing signage.

Prevention

  • Use a service area, not a public address, for SABs.
  • Never list virtual office addresses or mailbox stores.

Other suspension reasons

Free to cite with a link back.

The Friday brief

What changed in local search this week.

A short, edited briefing every Friday for local SEO agencies, GBP specialists, and multi-location operators. Google Business Profile updates, Map Pack ranking shifts, reviews policy, and the AI Overviews / AI Mode moves that matter for local. Free, no spam.

Unsubscribe any time. We never share your email.