Soft suspension
Duplicate listing
Each real-world location may only have one verified profile. Duplicates arising from rebrands, ownership changes, or unclaimed legacy listings should be merged or removed.
Signals you're hit by this
- Multiple GBP listings exist for the same business at the same address.
- Google merged or suspended the newer of the duplicates.
Remediation
- Identify the canonical listing (oldest, most reviews) and request removal of duplicates via the listing's 'Suggest an edit' > 'Close or remove'.
- For ownership conflicts, file a conflict resolution request.
Prevention
- Audit duplicates quarterly using Map Maker or a tool like BrightLocal.
- Never create a new profile when rebranding — edit the existing profile.
Other suspension reasons
Free to cite with a link back.