Hard suspension
Fake reviews or review gating
Buying reviews, exchanging reviews, or filtering happy customers to Google while routing unhappy ones elsewhere ('review gating') violates Google's review policy.
Signals you're hit by this
- Sudden spike in 5-star reviews from new accounts.
- Reviews filter known to detect coordinated activity.
- Receipt of a policy violation email.
Remediation
- Stop the offending campaign immediately.
- Audit and remove third-party tools that practise gating.
- Appeal with a written remediation plan and documentation of the corrected process.
Prevention
- Use review-request tools that send identical requests to all customers regardless of expected sentiment.
- Never offer incentives in exchange for reviews.
Other suspension reasons
Free to cite with a link back.