Justification type
From-the-owner justification
Example: “From the owner: Family-owned since 1972”
Google shows the merchant's own description (the 'From the business' field) when it contains the query keyword.
Trigger
Query keyword appears in the GBP business description.
How to earn it
- Use the 750-character business description to weave in primary keywords naturally.
- Front-load distinguishing service or trait keywords ('family-owned', 'wood-fired', 'emergency').
Common for
All categories
Other justification types
Free to cite with a link back.