Justification type
Social-proof justification
Example: “Popular for lunch”
Google highlights popularity, busyness, or trending signals when relevant to the searcher's likely intent.
Trigger
Aggregate Google data (visit times, review velocity) indicates the venue is notable for the queried time/use.
How to earn it
- Encourage check-ins and Maps directions usage.
- Drive review velocity in the period you want to dominate (e.g. lunch).
Common for
Restaurants, Bars, Entertainment
Other justification types
Free to cite with a link back.