Justification type
Website justification
Example: “Their website mentions wood-fired pizza”
Google found the query keyword on the business's linked website and surfaces a short snippet to justify the result.
Trigger
Website linked in the GBP listing contains the query keyword on an indexable page.
How to earn it
- Add service / menu pages that match the search intent.
- Use keyword-rich H1s and intro paragraphs (without stuffing).
- Link those pages from your homepage so Google reaches them quickly.
Common for
Service-area businesses, Multi-location retail
Other justification types
Free to cite with a link back.