Justification type
Review justification
Example: “The pizza is incredible” — Review
Google pulls a sentence from a customer review that contains the searcher's keyword. Most common justification type and the strongest social proof.
Trigger
User's query keyword (or a close semantic match) appears verbatim inside a published Google review of the business.
How to earn it
- Encourage customers to mention specific products/services by name in reviews.
- Reply to reviews to reinforce keyword associations.
- Run a review-acquisition cadence aimed at your top three commercial keywords.
Common for
Restaurants, Service businesses, Retail
Other justification types
Free to cite with a link back.