Justification type
Menu / Services justification
Example: “Provides Detox Facial”
Google found the keyword inside the structured services list (or menu, for restaurants) on the GBP listing.
Trigger
Services or menu items added to GBP contain the query keyword.
How to earn it
- Fill out the structured Services section with every service variant you offer.
- For restaurants, keep the structured menu up to date with item names matching real search demand.
- Add short, keyword-rich descriptions to each service / menu item.
Common for
Health & Beauty, Professional Services, Restaurants
Other justification types
Free to cite with a link back.